Client: Sanoware LLC. – New Zealand
We were tasked to design a tableware line that would empower the elderly and disabled to eat independently and bring back joy to mealtime.
As age advances, some seniors experience discomfort or fear when doing activities they enjoyed in their younger years. Simple daily activities, such as dining, can become a significant chore and be increasingly cumbersome. SANOWARE meets a variety of special needs encountered by the elderly and those with disabilities, such as Parkinson’s, Alzheimer’s, visual impairment and stroke victims, whether at home or in an assisted care facility.
Each item in this tableware solution is designed to be functional, beautiful and affordable. Made to help improve quality of life and maintain a sense of independence, through smart and intuitive solutions hidden discretely, so as not to look ‘assistive’.
We spent considerable time researching and working with elderly centers to analyze the various conditions and disabilities this market faces. Emotional and economic realities played a big role in the final product design. We also moved the design further by developing the branding of the product and creating a logo that would appeal to our market.
A complete tableware solution that is affordable, useful and dignifying.